Plumbing Business gets 4x ROI in Less Than 6 Months

A plumbing service company that has a severe lack of congruence across marketing channels, advertising campaign planning, and poor creative attention across all platforms during our prescriptive analysis phase for this client.

Profitability at the highest possible level was a key focus for this company... We knew that with our Ads management team, and growth hacking techniques, we could make significant progress.

What To Learn

✔ The significance of developing advertising campaigns.

✔ Why double attribution may be destroying your profit margins and how to resolve tracking issues.

✔ How to make the most of your customer base more than ever before.

✔ How to Implement Massive Offer Scarcity While Avoiding Annoying Your Customers

The Challenge

-Developing an effective ads campaign

-Overcoming major tracking issues

-Increasing customer lifetime value

The Result

-4x revenue increase

-Increased profitability

-Systemized ads for long-term growth

The Planning

The company lacked the time, experience, and resources to implement a cohesive advertising strategy. So our first step was to plan out three months of tried-and-true campaigns.

It made perfect sense for our team to take over Facebook and Instagram Ads, Ad graphics creation, Ad video Editing, and copywriting.

Making the paid advertising consistent across Facebook and Instagram resulted in an immediate improvement in results. In just two weeks, our revenue increased by more than 50%. With the proper budget allocation, each platform works more effectively.

Tracking

Budget allocation is critical for predictable growth, so we made a few decisions based on the most accurate point of attribution, and our revenue and overall results improved.

Our tracking ensures that there is no double attribution, which means that not only is our ad data more accurate (allowing us to make better marketing decisions), but we are not charging exorbitant fees for double attribution across both platforms.

Leverage

We discovered a large pool of past customers that were not being leveraged after taking a broader view of the advertising results. According to a well-known marketing rule, 80% of your sales come from 20% of your customers.

As a result, we retargeted the ads to hit the past website and platform visitors for special discounts and promotions. This means that customer loyalty skyrockets, increasing lifetime value and, ultimately, profit. We implemented this system only a few weeks into our collaboration with this Business and revenue increased in just a matter of days.

Scarcity

Scarcity and urgency are tools that can be used in most businesses without upsetting potential customers... they just have to be used at the right time and in the right place. We can increase the relevance of an offer to a potential customer by segmenting the audience across platforms. For example, we can create an ad that states that the promo and discount are just on a limited-time offer.

For businesses to achieve respectable numbers, this level of attention and proactivity is required. This advertising strategy was dubbed "revenue squeezes," and they were generating close to $20k per day for each campaign.

Creatives

Above all, the focus on new creatives and angles was the primary driver of this business's success. We needed to understand where we could double down on our advertising dollars by developing a successful creative ad format. A successful creative format can be iterated on repeatedly.

The way people consume content has changed dramatically in the last few years, and UGC content combined with dynamic ads is now leading the charge with our results. This prompted us to expand our script writing team to ensure that our advertisements were both compelling and current. We also established a video editing department to re-use and develop more creatives from single video shoots, which reduced video production costs and significantly increased our ad ROAS.

Conclusion

Having a clear roadmap and expected destination allows us to crush deliverables when they are due.

To scale to the next level, this business needed a clear plan of action combined with new-age advertising techniques to escape its state of entropy.

Because the DTC landscape changes so quickly, businesses must be aware of upcoming marketing opportunities. We increased this business's revenue and overall business profitability by making a small change in creative strategy and platform.

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